The Joie of Seating Becomes a Marketing Partner with CRA for 2020

Salem, IN (March 18, 2020) – Champion Racing Association Powered by JEGS officials and The Joie of Seating have announced that The Joie of Seating has agreed to become a marketing partner with CRA for the upcoming 2020 race season. The Joie of Seating will be the Official Racing Seat of CRA and all five of its series, including the ARCA/CRA Super Series Powered by JEGS, the JEGS/CRA All-Stars Tour Presented by Chevrolet Performance, the Vore’s Welding CRA Late Model Sportsman, the Van Hoy Oil CRA Street Stocks and the Victory Custom Trailers CRA Junior Late Models. 

“I’m really looking forward to working with everyone at CRA in 2020,” remarked Randy LaJoie, former NASCAR Champion and founder of The Joie of Seating. “We have been in the racing seat business for 22 years and feel we know how to educate drivers in the best seat to use for their type of racing and can educate them in all their safety needs for what ever CRA Series they compete in. We plan on attending selected CRA events during the 2020 season and can’t wait to meet all the CRA drivers and team members!” 

“It’s great to have the support of Randy and The Joie of Seating for the 2020 season, remarked R.J. Scott, Managing Director of CRA. “They make a great product and do an excellent job of working with teams and drivers to make them as safe as possible to compete on the track. We hope this is just the beginning of a long-term relationship between these two great companies!” 

The Joie of Seating will award the 5th and 10th place finishers at each ARCA/CRA Super Series and JEGS/CRA All-Stars Tour event with $50 Product Certificates. The Joie of Seating will award a Racing Seat by random draw of the Chase drivers with the ARCA/CRA Super Series at the 2020 CRA Awards Banquet. The Joie of Seating will award a $500 Product Certificate towards a The Joie of Seating Racing Seat by random draw of the Chase drivers with the JEGS/CRA All-Stars Tour at the 2020 CRA Awards Banquet. 

The Joie of Seating will award the 10th place finisher at each Vore’s Welding CRA Late Model Sportsman and Van Hoy Oil CRA Street Stocks event with a $50 Product Certificate. In addition, The Joie of Seating will award a $500 Product Certificate towards a The Joie of Seating Racing Seat by random draw of the Chase drivers in each series at the 2020 CRA Awards Banquet. 

The Joie of Seating will award the 4th place finisher at each Victory Custom Trailers CRA Junior Late Models event with a $50 Product Certificate. In addition, The Joie of Seating will award a $500 Product Certificate towards a The Joie of Seating Racing Seat by random draw of the Chase drivers with the CRA Junior Late Models at the 2020 CRA Awards Banquet. 

The Joie of Seating produces High Performance Aluminum Seats for Racing and Other Extreme Applications. The Joie of Seating is the ONLY race seat company with racing seats designed and manufactured by a professional race car driver. We know containment seats, that’s all we build! Strong – 20 years ahead of the SFI Spec. Comfort – the ONLY seat that fits your butt. Sized – fits like a glove. Stamped – aluminum to form to your body. More information on The Joie of Seating is available at www.thejoieofseating.com
More information on all the CRA Series is available at www.cra-racing.com.