McCallister Precision Marketing Becomes Marketing Partner with CRA for 2019

SALEM, Ind. – Champion Racing Association Powered by JEGS is excited to announce that McCallister Precision Marketing has become a marketing partner of the stock car racing sanctioning body for the 2019 season.

As part of the partnership, McCallister Precision Marketing will become the title sponsor of the Victory Custom Trailers CRA Junior Late Models fast qualifier award. It will be known as the MPM Marketing Fast Qualifier Award throughout the eight-race season, with each award winner receiving a $50 cash bonus.

“We’re excited to welcome McCallister Precision Marketing to the CRA family,” said Champion Racing Association Managing Partner Glenn Luckett. “The focus of McCallister Precision Marketing is to help young drivers advance up the racing ranks, so to have Tonya and her team involved with the new Victory Custom Trailers CRA Junior Late Models only makes sense.”

McCallister Precision Marketing helps up-and-coming racers with career advancement and promotion while also helping companies form strategic plans for their sales and marketing needs. McCallister Precision Marketing also helps race teams secure sponsorships and build relationships within the motorsports industry.

Champion Racing Association, founded by R.J. Scott and Luckett in 1997, is the sanctioning body for several touring series based primarily in the Midwest. Series sanctioned by Champion Racing Association include the ARCA/CRA Super Series, JEGS/CRA All-Stars Tour, Vore’s Welding CRA Late Model Sportsman, Van Hoy Oil CRA Street Stocks and the newly formed Victory Custom Trailers CRA Junior Late Models.

The Victory Custom Trailers CRA Junior Late Model Series is a new racing series launching this year that focuses on the youth movement for short track stock car racing. The series will feature 10 to 15-year-old drivers competing amongst themselves for both experience and recognition in full size late models with an economical drive train and suspension alternatives.

“We’re thrilled to announce our partnership with CRA,” said McCallister Precision Marketing’s Tonya McCallister. “The opportunity to become involved with the Victory Custom Trailers CRA Junior Late Model Series was an opportunity we didn’t want to miss. Part of our mission is to help young drivers develop and succeed, so it only makes sense for us to be a part of the inaugural CRA Junior Late Model Series season.”

The inaugural Victory Custom Trailers CRA Junior Late Model Series event is scheduled for May 18 at Birch Run (Mich.) Speedway. For more information about the Victory Custom Trailers CRA Junior Late Model Series, visit www.cra-racing.com.

McCallister Precision Marketing helps up-and-coming racers with career advancement and promotion while also helping companies form strategic plans for their sales and marketing needs. McCallister Precision Marketing also helps race teams secure sponsorships and build relationships within the motorsports industry. For more information on McCallister Precision Marketing, visit www.MarketWithMPM.com, email TonyaMac44@MarketWithMPM.com or call 803-361-6199.