McCallister Precision Marketing Expands Partnership with CRA for 2020 Season
Salem, IN (January 30, 2020) – Officials from Champion Racing Association Powered by JEGS are excited to announce that McCallister Precision Marketing has renewed and expanded its partnership with the auto racing sanctioning body.
As part of the renewed agreement, McCallister Precision Marketing has become the Official Motorsports Marketing Company of the JEGS/CRA All-Stars Tour Presented by Chevrolet Performance and the Victory Custom Trailers CRA Junior Late Models.
As part of the partnership, competitors in both divisions will have the chance to win a McCallister Precision Marketing Premier Marketing Package.
“We’re thrilled to be able to increase our involvement with an organization like Champion Racing Association,” said McCallister Precision Marketing’s Tonya McCallister. “Some of the top names in motorsports have made a name for themselves in CRA and we can’t wait to be a part of helping the future stars of motorsports make a name for themselves this season.”
The drivers from each division who qualify for their respective championship race at the conclusion of the 2020 season will be entered into a random drawing to win the Premier Marketing Package. The winner will be announced at the Champion Racing Association Powered by JEGS 2020 Awards Banquet at the end of the season.
The Premier Marketing Package will include consulting, promotion, 10 free press releases and a free test session with McCallister Precision Marketing client Lee Faulk Racing and Development on the East Coast.
Lee Faulk Racing and Development, started by veteran racer Lee Faulk, has fielded limited late models, late model stock cars and super late models for a vast array of drivers, including Haas F1 Team reserve driver Pietro Fittipaldi, 2018 NHRA Pro Stock champion and current NASCAR star Tanner Gray and Richard Childress Racing NASCAR Xfinity Series driver Anthony Alfredo.
In addition, McCallister Precision Marketing will continue to support the Victory Custom Trailers CRA Junior Late Models by sponsoring the Fast Qualifier Award at each event.
“McCallister Precision Marketing is a well-known brand in the racing community,” said Glenn Luckett, Managing Partner of CRA. “They are involved throughout the country in the racing community and they specialize helping young drivers achieve their goals and advance their careers. They have a number of great clients and partners and we’re happy to have them as a part of the CRA family.”
The JEGS/CRA All-Stars Tour Presented by Chevrolet Performance features 12 points paying events and the Victory Custom Trailers CRA Junior Late Model schedule currently features nine races, with a possible addition of two races to be added. Both seasons are set to begin on April 25 at Michigan’s Flat Rock Speedway.
About McCallister Precision Marketing
McCallister Precision Marketing helps up-and-coming racers with career advancement and promotion while also helping companies form strategic plans for their sales and marketing needs. McCallister Precision Marketing also helps race teams secure sponsorships and build relationships within the motorsports industry. For more information on McCallister Precision Marketing, visit www.MarketWithMPM.com, email TonyaMac44@MarketWithMPM.com or call 803-361-6199.
More information on all the CRA Series is available at www.cra-racing.com.
