CRA & Speed51 Announce Multi-Year Streaming AgreementZach Hiser
Special from Speed51.com – CONCORD, N.C. — One of the longest standing partnerships in grassroots racing will continue for the foreseeable future. Champion Racing Association (CRA) and Speed51 announced Thursday a multi-year agreement that will name Speed51.TV the “Official Video Home of CRA” through the 2022 racing season.
As part of the agreement, Speed51.TV will provide live and on-demand video content for various ARCA/CRA Super Series Powered by JEGS, JEGS/CRA All-Stars Tour Presented by Chevrolet Performance, Vore’s Welding CRA Late Model Sportsman and Van Hoy Oil CRA Street Stocks events. The agreement also paves the way for Speed51 to work with the facilities CRA visits to ensure a beneficial streaming experience for all parties involved.
“This new program clears the way for our tracks to create more revenue for themselves than in our previous model, with great production and promotional support still coming in from Speed51,” said RJ Scott, CRA Managing Partner. “This new agreement also gives the tracks and Speed51 the ability to work together to build the best relationship possible for both parties. We see this as a real victory for our tracks when they utilize the great resources and reach of Speed51, the leaders in their industry for pavement short track racing.”
“We are thrilled to expand on our great partnership with the Champion Racing Association moving forward,” said Emily McCarty, Speed51 General Manager. “CRA has been a great partner of Speed51’s for many years, and the best is still yet to come. We value our relationship and look forward to providing race fans with more great CRA racing action in 2021.”
The agreement between CRA and Speed51 continues a long-standing relationship that has resulted in continuous growth for both organizations.
Speed51.TV is currently slated to broadcast numerous CRA events in 2021, including the Redbud 400, All American 400, Shootout at the Dixie at Birch Run Speedway and most CRA sanctioned events at Anderson Speedway.
Recognized as one of the nation’s leading sanctioning bodies, CRA is involved in many of the biggest events in short track racing, including the Winchester 400, All American 400, Redbud 400, North/South Super Late Model Challenge and CRA SpeedFest.
Launched in 2020, Speed51.TV offers grassroots racing fans over 175 live races each year, as well as thousands of on-demand videos. The Speed51.TV app is available on major platforms such as Roku, Apple TV, Amazon Fire TV, iOS and Android devices.
-Text by Speed51 Staff